Jumat, 29 Juni 2012

[B424.Ebook] Download PDF Inside Mexico: Living, Traveling, and Doing Business in a Changing Society, by Paula Heusinkveld

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Inside Mexico: Living, Traveling, and Doing Business in a Changing Society, by Paula Heusinkveld

The key to successful business and travel in today's Mexico In Mexico, as everywhere, details of etiquette, culture, and protocol can make or break any business or social interaction. This fascinating and informative guide provides everything you need to develop a solid working knowledge of the Mexican people, their unique customs and values, and their distinct world view. You'll learn:
* How to talk to superiors and subordinates in the work-place, work with bureaucrats and officials, and schedule meetings
* Crucial information on family, gender roles, bureaucracy, religion, time, manners, dress and appearance, meals, work, and leisure
* Distinctions between rural and city life
* The fine points of body language, socializing, conversing, making friends, dining out, romance, and Mexican humor
* Insights into traditional Mexican mores and how they are changing in response to rapid modernization
If you are planning to live, visit, or do business in Mexico, here is a reference you cannot afford to be without.

  • Sales Rank: #2128308 in Books
  • Published on: 1994-12-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.09" h x .37" w x 6.00" l, .44 pounds
  • Binding: Paperback
  • 144 pages
Features
  • ISBN13: 9780471089797
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Publisher
For visitors to Mexico, people doing business with Mexicans or for students wanting an informative introduction to contemporary Mexican society, this guide includes information on religion, gender relations, dress and appearance, manners, meals and concepts of time. Contains information on how attitudes and behaviors are changing in response to rapid modernization and increased interdependence with the United States. Includes appendices providing basic facts about Mexico.

From the Back Cover
The key to successful business and travel in today’s Mexico In Mexico, as everywhere, details of etiquette, culture, and protocol can make or break any business or social interaction. This fascinating and informative guide provides everything you need to develop a solid working knowledge of the Mexican people, their unique customs and values, and their distinct world view. You’ll learn:

  • How to talk to superiors and subordinates in the work-place, work with bureaucrats and officials, and schedule meetings
  • Crucial information on family, gender roles, bureaucracy, religion, time, manners, dress and appearance, meals, work, and leisure
  • Distinctions between rural and city life
  • The fine points of body language, socializing, conversing, making friends, dining out, romance, and Mexican humor
  • Insights into traditional Mexican mores and how they are changing in response to rapid modernization
If you are planning to live, visit, or do business in Mexico, here is a reference you cannot afford to be without.

About the Author
PAULA HEUSINKVELD, Ph.D., has traveled extensively in Mexico since 1965 as a student, professor, writer, lecturer, and study program director. Currently an associate professor of Spanish at Clemson University, she has published many articles and conducted numerous seminars on language and cross-cultural topics.

Most helpful customer reviews

4 of 6 people found the following review helpful.
Inside Mexico
By A Customer
HIGHLY RECOMMENDED--should be required reading for every American so they have a better understanding of our neighbors to the south. I bought this when I first met my wife who is from Mexico. I found it very enlightening and worth every cent. It's easy to read since it is not in-depth, however, it is still very enlightening. It talks about real Mexico and real Mexicans--not the life and culture that surrounds resorts. It may need to be updated (10 years old) cause the youth in Mexico are greatly influenced by media (TV, movies, etc) today just as American youth are--however, it still provides great insight of where Mexicans are coming from.

2 of 3 people found the following review helpful.
Excellent Source
By David
I traveled to Mexico with Dr. Heusinkveld as a participant on one of her study abroad trips to the city where she wrote the book. I soon found out that not only is the book a must read for anyone interested in visiting or doing business in Mexico, but that the information that was published over 10 years ago is still very accurate in much of the country.

The book is a very easy read and not long at all. Its small size is very deceptive because the book is crammed with information that one should not go without.

Do not travel to Mexico without this book.

4 of 5 people found the following review helpful.
There'd be less misunderstanding if more of us read this gem
By A Customer
I've read and re-read this short book, and it has helped me tremendously to understand Mexico and Mexicans. Their culture is different enough from ours that our habits don't always work.For example, in the chapter on manners, the author points out that people often thank shop clerks when leaving a store. I tried this on a recent trip and discovered that it could lead to enjoyable short conversations.
Published in 1994, I found it very timely in 2003.

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Senin, 18 Juni 2012

[O905.Ebook] Download Genealogical and personal memoirs relating to the families of the state of Massachusetts; Volume 4, by William Richard Cutter

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

  • Sales Rank: #6031341 in Books
  • Brand: Brand: Nabu Press
  • Published on: 2010-08-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.66" w x 7.44" l, 3.23 pounds
  • Binding: Paperback
  • 838 pages
Features
  • Used Book in Good Condition

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Selasa, 12 Juni 2012

[Y367.Ebook] PDF Download Literature: A Portable Anthology, by Janet E. Gardner, Beverly Lawn, Jack Ridl, Peter Schakel

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PACKAGE THIS TITLE WITH OUR 2016 MLA SUPPLEMENT, Documenting Sources in MLA Style (package ISBN-13: 9781319087388). Get the most recent updates on MLA citation in a convenient, 40-page resource based on The MLA Handbook, 8th Edition, with plenty of models. Browse our catalog or contact your representative for a full listing of updated titles and packages, or to request a custom ISBN.

With a handy size and a very affordable price, this collection offers a well-balanced selection of classic and contemporary literature — 40 stories, 200 poems, 9 plays — for the introductory literature course. The literature is chronologically arranged by genre and supported by informative and concise editorial matter, including a complete guide to writing about literature which features significantly more reading coverage in this edition. This volume in the popular Bedford/St. Martin's series of Portable Anthologies and Guides offers a trademark combination of high quality and great value.

This anthology is now available with video! Learn more about VideoCentral for Literature.

  • Sales Rank: #16342 in Books
  • Brand: Brand: Bedford/St. Martin's
  • Published on: 2012-08-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.16" h x 1.47" w x 5.55" l, 1.95 pounds
  • Binding: Paperback
  • 1440 pages
Features
  • Used Book in Good Condition

About the Author
Janet E. Gardner (PhD, University of Massachusetts, Amherst) is Associate Professor of English at University of Massachusetts, Dartmouth, where she teaches courses in drama, British and world literature, and writing. She has published numerous articles, reviews, and chapters on contemporary drama, especially modern British drama and the work of Caryl Churchill. She has received several grants and awards for research into current teaching technologies, and is at work on a study of drama and theatre pedagogy. Beverly Lawn (PD, SUNY-Stony Brook), Professor of English Emerita, taught introductory fiction courses at Adelphi University for almost three decades. She is editor or coeditor several literature anthologies, including Literature: A Portable Anthology, and is also the author of Throat of Feathers, a book of poems. Jack Ridl is Professor Emeritus of English at Hope College where he taught courses in literature, essay writing, poetry writing, and the nature of poetry for thirty-five years. He has published six volumes of poetry and more than two hundred poems in some fifty literary magazines; his most recent collection, Broken Symmetry, was selected by the Society of Midland Authors as one of the two best volumes of poetry published in 2006. His chapbook Against Elegies received the 2001 Letterpress Award from the Center for Book Arts. His recognitions for teaching excellence include the Hope Outstanding Professor-Educator award at Hope College for 1976, the Michigan Teacher of the Year award from the Carnegie Foundation in 1996, and the Favorite Faculty/Staff Member award at Hope College in 2003. For Bedford/St. Martin’s, with Peter Schakel he coedited Approaching Poetry (1997) and 250 Poems (2003); and he is coeditor with Janet Gardner, Beverley Lawn, and Peter Schakel of Literature: a Portable Anthology (2004). Peter Schakel, Peter C. and Emajean Cook Professor of English at Hope College, has published numerous scholarly and pedagogical studies on Jonathan Swift and C. S. Lewis; with Jack Ridl, he has coedited Approaching Poetry (Bedford/St. Martin's, 1997) and Approaching Literature (Second Edition, Bedford/St. Martin's, 2008).

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0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
looked new!

7 of 9 people found the following review helpful.
Excellent!
By Elizabeth
Easily the BEST English text book I've had. The short stories are actually interesting, and many of them are classics. What I like most though, is that the book dispels the myth of "hidden meaning". English isn't about finding some hidden meaning in a text because for the most part hidden meanings don't exist. Instead, it asks you to create you own meaning/argument and teaches you how to support that with the written text.

2 of 2 people found the following review helpful.
Writing about Literature is the last section
By Beverley
I was very upset that I bought this book along with Reading and Writing About Literature: A Portable Guide....The entire portable guide makes up the last chapter of this book. However, Amazon made it so easy to return the smaller book that I must give their Customer Service a FIVE. For now, this book gets a four....when I'm done reading it, I will consider changing my rating. I like the parts that I've read thus far.

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Brandscapes: Architecture in the Experience Economy, by Anna Klingmann

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Brandscapes: Architecture in the Experience Economy, by Anna Klingmann

In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding--not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square--prototypes and case studies in branding--to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out--and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.

  • Sales Rank: #1976028 in Books
  • Published on: 2007-07-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .81" w x 7.00" l, 2.70 pounds
  • Binding: Hardcover
  • 378 pages

From Publishers Weekly
The principle behind this book is that buildings aren't just buildings, but rather iconic symbols that reflect who we are as people, cities and economies-in that sense, they represent a "brand" of sorts. Carrying that logic several steps short of its logical conclusion, architect and writer Klingmann looks at the "brandscapes" that cityscapes have become: "As a strategic tool for eliciting a relevant experience, architecture has an immediate impact on social relations and economic transactions... What counts in a building is not so much how it looks but how it comes to life for people." The problem with these and other statements throughout is that they come off as either vague or self-evident (perhaps as a result of her immersion in the subject-she's the founder of a New York agency "for architecture and brand building"). There is no doubt that Klingmann has passion and knowledge to spare, and that the general idea behind the book is valid, but esoteric, faux-academic writing ("The equation of Experience = Drama + Diversity + Detail can be discerned in the Parthenon almost as clearly as it can in contemporary commercial structures") too often substitutes for well-developed argument and clear-headed analysis. 100 illus.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"As Anna Klingmann shows in this well-researched, and well-written book, brand and experience management are at the forefront of contemporary architectural theory and practice. Indeed, viewing buildings and architects as brands that provide experiences can provide a new and fresh perspective for the entire field of architecture. This insightful book provides a much-needed critical perspective on this emerging trend." Bernd Schmitt , author, Experiential Marketing and Customer Experience Management



"Heir to the heraldry of ancient kingdoms, today"s experience economies attempt to link the caprice of themed environments with thoroughly rationalized market strategies. As various strata of space making become increasingly reliant on psychic signaling as symbolic capital, the architecture profession indulges in another of its perennial crises about authenticity and meaning that never existed. Klingmann"s Brandscapes allows us to eavesdrop on this soul-searching, but she also whispers, in aside, "Where"s the tragedy?" Indeed, she argues that commodified desire may only give designers more precise and penetrating control over business plans and urban politics now under the affable spell of brand longing."Keller Easterling , Associate Professor, Yale University School of Architecture



" Brandscapes bravely argues for a public architecture to re-create delight, challenging designers to bring together the wow factor of consumer culture and people"s desire to belong. Klingmann makes us realize that good architecture can be both commercial and thematic -- and forces us to rethink the legacy of modernism for an unstable age."Sharon Zukin , author, The Cultures of Cities



" Brandscapes is the first architecture book that takes the Experience Economy as its premise to show architectsand by extension designers, engineers, and indeed all experience stagershow to create places that are authentic, meaningful, and engaging. If placemaking means anything to you, read Anna Klingman"s far-reaching book and apply its path-breaking principles." B. Joseph Pine II and James H. Gilmore , coauthors, The Experience Economy and Authenticity: What Consumers Really Want



"In the endlessly recombinant formats spawned by globalization, the meaning of architecture is forced to negotiate a slippery territory between identity, representation, and branding. With a rigorously jaundiced eye, Anna Klingmann unpacks this new place, offering a fascinating tour of both its perils and its possibilities."Michael Sorkin

About the Author
Anna Klingmann, an architect and critic, is the founder and principal of KL!NGMANN, an agency for architecture and brand building in New York. Her work has been published in AD Magazine, Daidalos, Architectural Record, Architecture d'Aujourd'hui, and other periodicals.

Most helpful customer reviews

0 of 0 people found the following review helpful.
usefurl for my study
By JOE
it is very net,and the content is abundent.it is very useful for my study.

2 of 2 people found the following review helpful.
Excellent !
By Joongwon Lee
The topic of this book is extremely entertaining. As any reader can
imagine from the title, it's about landscapes as byproduct of branding.
Well known recent projects in the US (few Europe) by star architects are
analyzed in the context of city branding, museum branding, and corporate
branding.

Branding has been out there for long time, but what's particularly
interesting in recent phenomena (gist of this book) is that the
architecture (or formation of its process) is used as a vehicle to
branding. Klingmann was able to pull together diverse discipline groups
and abundant resources to make that claim.

Another major voice in the book is about "Experience Economy." Basically,
how product developers and brand strategists have evolved their nature of
products and point of advertisement into consumer based satisfaction.
That in mind, Klingmann pulls together solid evidence of the
architectural role.

Good books tend to be either extremely informative or imaginative.
Reading the book, I had pleasure of doing the latter. Branding, in my
mind, at the basic level comes down to "art of seduction" or "art of
persuasion", dealing the issues of contemporaneity. There are probably
gazillion different veils to seduce, Klingmann's book does not focus on
one particular way of seducing. The real strength of the book, hence is,
its open-endedness to imagination.

1 of 1 people found the following review helpful.
Eye-opening study on branding
By Rolf Dobelli
The mall where you shop, the coffee shop where you take your breaks, the museum that you visit - wherever you go, you are walking through a "brandscape," or branded world. Anna Klingmann describes this aesthetic experience in her eye-opening study of branding in all its forms, with a special focus on architecture. Offering a unique perspective, Klingmann breaks down the strategy behind well-known brands such as Disney, Apple and Starbucks. She also parses the experiences that brandmakers create everywhere from cruise ships to casinos to that "urban entertainment district" where you might have suffered your latest attack of brand overload. Klingmann's text meanders at times, yet her trenchant analysis is rewarding. getAbstract recommends this book to anyone seeking a perceptive analysis of branding strategies - with an unusual recognition of how architecture and landmarks serve to generate a brand image.

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Sabtu, 09 Juni 2012

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Will be shipped from US. Brand new copy.

  • Sales Rank: #7721202 in Books
  • Published on: 1982
  • Binding: Paperback
  • 274 pages

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Kamis, 07 Juni 2012

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  • Published on: 1709
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