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The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page, by Patrick G. Riley
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As clear, concise, and concrete as its subject, Patrick Riley‘s The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.
Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.
- Sales Rank: #258283 in Books
- Brand: Riley, Patrick G. D.
- Published on: 2002-09-03
- Released on: 2002-09-03
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .26" w x 8.50" l, .68 pounds
- Binding: Paperback
- 112 pages
About the Author
Patrick Riley is the principal agent of Genisis Agents, an international agency representing extraordinary professors and researchers from leading universities and research institutions around the world. A longtime investor, businessman, and entrepreneur, he lives in San Francisco, CA.
Most helpful customer reviews
31 of 31 people found the following review helpful.
From Adnan Khashoggi to Judith Regan - quite a tale in 122 pages!
By Andy Orrock
Like a previous reviewer, I did the 'Better Together' promotion which paired Patrick Riley's "One-Page Proposal" with Tom Sant's book. How good is Riley's book? Five pages into it, I literally pitched Sant's book. Nothing against Mr. Sant's work. I was just so smitten with Riley's approach and take on things that I didn't want a competing model to diminish the clarity of it.
I have to say, Riley crafts a real "you had me at hello" moment with a riveting opening tale of how he first was introduced to the method: by none other than Adnan Khashoggi. That's what gives the method its credibility. You have to imagine a guy like Khashoggi getting bombarded with proposals, most of them long, overwrought, wordsmithed to death and - more often than not - completely ignored by their target. Khashoggi's message? "You want to get my attention, here's how."
Riley ends the book by showing you the one-page proposal sent to Judith Regan about writing a book for her publishing house, i.e., the book that you're holding in your hands. It goes without saying: the Regan pitch was another successful proposal.
So, this is more than just another boring how-to business cookbook. Any work that manages to weave together Adnan Khashoggi with Judith Regan definitely has my attention. Patrick Riley deserves your attention, too. His book is worth your time and money.
0 of 0 people found the following review helpful.
Inspiring
By A Customer
Inspiring read not only for startuppers. I like the idea of simplifying and categorizing components needed to write a good proposal. Now time for related reading...
28 of 32 people found the following review helpful.
This Is Genius!
By Bob Burg
Ultra successful entrepreneur and business leader, Patrick Riley, has carved out a masterpiece with this book. He's also done what true geniuses have a knack for doing; he's taken the complicated and made it simple.
"The One-Page Proposal" is NOT just for sales and business people, but let's start there.
How many of us have, at one time or another, submitted proposals (solicited and/or unsolicited) that were written out over numerous pages, complete with graphics and all the bells and whistles, and thought, "Wow - this has got to impress my prospect", only to find out we didn't even make the first cut?
I know many sales and business people who now cringe at the thought of even being asked to submit a proposal because, quite frankly, they know they are going to spend hours and hours writing it, and then not even have it seriously considered.
This is where Patrick Riley comes in.
He will show you how to "craft" - and I do mean craft - a one-page proposal which is incredibly persuasive. Never again will sales and business people who read this book be trapped into writing long, mind-bending proposals that don't get read (and, the author, early in the book, explains why it is that so many of these types of proposals never do get read) and, instead, will be the person who stands out above the crowd.
But, as Mr. Riley advises us; don't confuse briefness with a lack of preparation. He lays out a game plan for research and preparation. The more you know in advance, the easier it is for your one-page proposal to be a winner.
As alluded to earlier, this book is not just for the salesperson asked to submit proposals, or for the business person trying to find a financial backer. It's for anyone and everyone!
What a valuable gift to give to your children looking to find a job. They will have the "unfair advantage" in their job search. It will be difficult for anyone to compete with their one-page job proposal (please do not confuse it with a resume; it's an entirely different "animal").
The person starting low on the totem pole in their company can utilize the one-page proposal to submit their ideas and begin the process of advancement through adding value.
"The One-Page Proposal" is a complete communication tool. It is benefits-oriented (the "other person's" benefits, which is what is important) and self-clarifying.
I was glued to practically every page of this book By the way, one terrific thing he (or the publisher) decided to do is to format it giant-sized in shape, while only 100 pages in length. This makes it very easy to read, and with lots of room for highlighting and note-taking, of which I know I did plenty. And, the examples of actual one-page proposals in the back are excellent, and very duplicable.
"The One-Page Proposal" will occupy a space right near my computer, as I'll refer to it continually throughout the rest of my business career. Meanwhile, I'll most likely by a lot of them to give as gifts.
This book, plain and simply, is a winner!
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